“Managing a large field workforce is never easy, especially when accurate location tracking is a challenge.”
Serf Agro Industries is a leading company in Bangladesh that imports agricultural products such as chemical fertilizers and pesticides from China. They provide expert consultancy to farmers across Bangladesh, helping them choose the right products and offering advice on effective farming practices. Their workforce primarily works in the field, visiting farmers to meet their product needs and provide consultations.Despite their vast operations, the challenge was always in managing the field employees’ location tracking effectively, leading to inefficiencies and inaccurate reporting.
The Problem: Inefficient Location Tracking for Field Employees
Serf Agro Industries faced a growing challenge—managing a large team of field employees scattered across Bangladesh. While their employees were assigned to visit farmers, offer consultations, and deliver agricultural products, ensuring they were actually where they were supposed to be was becoming a problem. Imagine this: a supervisor would call an employee to confirm if they had visited the designated farmer, only to be met with a Google track screenshot as “proof.” The issue wasn’t just about trust; it was about efficiency and accountability.
Employees, in some cases, would claim they had reached the farm, but with no real-time way to verify their locations, supervisors were left with uncertainty. With 70+ marketing employees in the field, it was nearly impossible for managers to track each visit manually. Some employees took advantage of the situation, claiming visits they didn’t make. Supervisors were frustrated—how could they ensure employees were at the correct farms, offering the right products, and maintaining accurate reporting? This lack of location verification not only wasted time but also hurt the company’s ability to make timely decisions, highlighting the need for a better mobile workforce management application.
Solution Provided: Real-Time Mobile Workforce Management with Tipsoi
Understanding the challenges Serf Agro Industries faced, Tipsoi (workforce management solution provider) offered a comprehensive solution that went beyond just managing attendance. By integrating biometric attendance systems with location tracking, Tipsoi transformed how Serf Agro could track its mobile workforce in the field. Tipsoi introduced its mobile punching system with geo-location-based attendance capture, enabling employees to punch in and out from their mobile phones, providing accurate data on their locations at any given time.
Understanding the challenges Serf Agro Industries faced, Tipsoi (workforce management solution provider) offered a comprehensive solution that went beyond just managing attendance. By integrating biometric attendance systems with location tracking, Tipsoi transformed how Serf Agro could track its mobile workforce in the field. Tipsoi introduced its mobile punching system with geo-location-based attendance capture, enabling employees to punch in and out from their mobile phones, providing accurate data on their locations at any given time.
With the introduction of this system, Tipsoi’s real-time location tracking module allowed supervisors to monitor where employees were and whether they were indeed visiting the designated farms. The data was automatically logged into Tipsoi’s cloud-based HRM software, allowing supervisors to view the full journey and activity of employees from their last punch-in until the current time.
Employees could no longer make false claims or use inaccurate screenshots as proof. The system provided a complete, reliable picture of employee movements and locations, offering unparalleled accuracy and peace of mind for Serf Agro’s supervisors, ultimately streamlining their mobile workforce management.
Implementation Process: Seamless Integration and Training for Effective Use
To ensure the success of the new system, Tipsoi not only provided the location tracking feature but also conducted thorough training sessions for Serf Agro Industries’ supervisors. These sessions were designed to help supervisors understand how to use the location tracking module effectively, enabling them to track real-time employee movements with ease.
Tipsoi’s team walked through the software’s key features, from the mobile punch system to the real-time data reporting dashboard. Supervisors were taught how to access and interpret the data, ensuring they could monitor employees’ visits to farms and provide feedback where necessary. The hands-on training allowed supervisors to familiarize themselves with the software and understand how it could be integrated into their daily workflows.
By the end of the training, supervisors were fully equipped to leverage Tipsoi’s system for accurate monitoring, empowering them to oversee their team more effectively and efficiently.
Results & Impact: Enhanced Accountability and Efficiency
Tipsoi’s location tracking solution brought immediate improvements at Serf Agro Industries. Supervisors could now monitor real-time employee locations, ensuring accurate visits to designated farms and eliminating fraud.
Key Outcomes:
- Improved Efficiency: Instant tracking reduced delays and communication gaps.
- Accurate Reporting: Real-time data enabled better performance tracking.
- Reduced Fraud: Employees could no longer falsify visits.
- Better Decision-Making: Supervisors made data-driven decisions, boosting productivity.
Overall, Tipsoi streamlined operations, enhanced accountability, and improved mobile workforce management at Serf Agro.
