KEY TAKEAWAYS
- Tipsoi unveiled new brand identity at its Dhaka office on July 5, 2026.
- The rebrand supports the company’s growing international footprint across 11 countries.
- Tipsoi serves more than 1,200 organizations and over 238,000 active users through 10,000-plus deployed devices.
- The launch was covered by more than a dozen national and technology news outlets.
Tipsoi, the Dhaka-based workforce management and biometric attendance platform, unveiled its new brand identity on July 5, 2026, at a launch event held at its office. The event was led by Managing Director Asif Aminur Rashid and attended by Co-founder and CEO Munirul Alam, along with the full Tipsoi team.
The updated identity moves the brand away from its earlier look toward a single deep indigo fingerprint mark, a symbol chosen to represent identity, trust, and precision, the core ideas behind the company’s biometric attendance and workforce management technology. The new mark supports Tipsoi’s growing presence outside Bangladesh and gives the brand a more consistent look across its software, hardware, website, mobile app, and customer communications.
A Brand Built for Global Growth
Tipsoi was founded by a team of engineers from the Bangladesh University of Engineering and Technology (BUET). The company has grown into a workforce management platform used by more than 1,200 organizations and over 238,000 active users, supported by more than 10,000 deployed biometric and access control devices.
The platform now operates in 11 countries, including Bangladesh, the UAE, Mauritius, Malaysia, Turkey, and Pakistan. Tipsoi nearly tripled its business in 2025 compared with the previous year and is targeting similar growth through 2026, with international revenue expected to make up a growing share of the business.
Tipsoi’s growth has been backed by regional investors and accelerators, including Accelerating Asia and Orbit Ventures.
Why Tipsoi Rebranded
A rebrand at this stage reflects how far the platform has come since its early days as an attendance tool built for the Bangladesh market. As Tipsoi expands into new countries and takes on more enterprise clients, the company needed a visual identity that could represent a broader, more mature platform, one built to scale across markets, languages, and industries.
“A strong brand should grow with the business behind it.”
— Ornob Sikder, Head of Marketing, Tipsoi
Celebrating the Launch
The unveiling was as much a team moment as a brand moment. Employees gathered at the Tipsoi office to watch the new identity revealed live, with balloons, applause, and a countdown that had been building for weeks. For a team that has spent the past year pushing into new markets, the celebration was a chance to pause and mark how far the brand has come.
The energy in the room reflected something the leadership team has said internally for months: this rebrand was earned, not just designed.
Media Coverage
The rebrand launch drew coverage from a wide range of national and technology news outlets across Bangladesh, including:
- The Financial Express — https://thefinancialexpress.com.bd/national/tipsoi-unveils-new-brand-identity-to-reflect-its-evolution-and-global-vision
- The Daily Star — https://www.thedailystar.net/bytes/news/tipsoi-unveils-new-brand-identity-it-expands-international-operations-4216866
- Dhaka Tribune — https://www.dhakatribune.com/feature/tech/414480/tipsoi-unveils-new-brand-identity-to-reflect-its
- Prothom Alo — https://www.prothomalo.com/technology/3g62xwv1yi
- Markedium — https://markedium.com/tipsoi-unveils-new-brand-identity-to-reflect-its-evolution-and-global-vision/
- Kalbela — https://www.kalbela.com/corporate/306048
- Samakal — https://samakal.com/economics/article/360826/
- bdnews / Daily Sun — https://www.daily-sun.com/sci-tech/884696/buet-students-ai-platform-reaches-users-in-11-countries
- Bangladesh Pratidin — https://www.bd-pratidin.com/tech-world/2026/07/07/1271791
- Spotlight News24 — https://spotlightnews24.com/bangladesh/900432
Looking Ahead
Tipsoi says the new identity marks the start of a broader push into international markets over the next year. The company plans to keep expanding its device network and software platform while building on the momentum from 2025’s growth.
To learn more about Tipsoi’s workforce management and biometric attendance solutions, visit tipsoi.pro.
About Tipsoi
Tipsoi is a workforce management and biometric attendance platform founded by a team of BUET engineers. The company serves organizations across 11 countries with software and hardware built to simplify attendance, access control, and HR operations.
